Methodology
Sourcing and evidence methodology
How Folloze Insights decides which claims need evidence, which sources qualify, and when a page is blocked from release.
Evidence before publication
Numbers, customer outcomes, product capabilities, competitor claims, rankings, quotes, and market-wide conclusions require a traceable source. A page cannot enter the release bundle unless every material claim maps to an approved source from its research pack.
Source hierarchy
- Official product documentation, regulatory records, public customer stories, and original research.
- Attributable research from established institutions and publishers.
- Secondary analysis used for discovery and context, not as the sole proof for a material claim.
AI-generated summaries are discovery aids. They are not evidence unless the underlying native source URL is preserved and reviewed.
Evidence statuses
- Ready: every material claim is traceable to an approved source.
- Weak support: a source is linked but is not part of the approved research pack. Release is blocked.
- Unsupported: at least one material claim has no qualifying evidence. Release is blocked.
Measurement disclosure
AI mentions, provider-native linked citations, Google generative-AI impressions, organic search performance, AI referral traffic, and backlinks are reported as separate metrics. API observations are labeled as proxies and are not presented as identical to consumer application results.